In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site.
In contrast, a hit is any request made to a web server which includes not just the HTML page itself, but every single file the page needs to load. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as ,
, JavaScript, CSS (CSS), etc.
On balance, page views refer to a number of pages viewed or clicked on the site during the given time.
Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interested in the number of page views to determine their expected revenue from the ads. For this reason, it is a term that is used widely for Internet marketing and advertising.
Feature
The page impression has long been a measure of user activity on a website. However, the activity is not necessarily associated with loading a complete HTML page. Modern programming techniques can serve pages by other means that don't show as HTTP requests.
Advertisement
Since page views help estimate the popularity of sites, it helps determine their value for advertising revenue. The most common metric is cost per thousand (CPM). CPM (the M is the
Roman numerals for 1,000)
is commonly used metrics to measure page views divided by the thousands, that is, cost per 1,000 views, used for the ad rates and thus, the less CPM is, the better deal it offers to advertisers.
However, there has been a growing concern that CPM is not as trustworthy as it looks in the advertising market because, although, with CPM arrangement, everyone who visits a site makes publishers' money, for an advertiser's view, CPM is being challenged in comparison to pay per click (CPC) or cost per action (CPA) in terms of adverts' efficiency because visiting does not mean clicking the ads.
Measurement
The preferred way to count page views is using a
web analytics software. They can measure the number of pages on any site and therefore, it helps people to receive a rough estimate of page views on web sites.
There are also many other page view measurement tools available including open source ones as well as licensed products.
Hit ratio
Hit ratio refers to the percentage of
computer memory accesses (number of HTTPS requests delivered per requests received) that are found in certain levels of the
memory hierarchy. In other words, it is a measure of content requests that a
web caching system can deliver successfully from its cache storage, compared to how many requests it receives.
There are two types of hit ratios:
-
Cache hit ratio, referring to number of requests made;
-
Byte hit ratio, referring to amount of bandwidth that a web browser's caching system has saved.
Criticism and concerns
Despite a wide range of uses of page view, it has come in for criticisms.
Manipulation
Page view can be manipulated or boosted for specific purposes.
For example, a recent incident, called 'page view fraud', compromised the accuracy of measurement of page view by boosting the page view. Perpetrators used a tool called 'a bot' to buy fake page-views for attention, recognition, and feedback, increasing the site's value.
As a result, some people already started building alternatives to measure audiences, such as "Ophan", saying that the page view is becoming passe.
Humans vs. machines
Fake page views can reflect
Internet bot instead of humans.
Wikipedia pageviews
Wikipedia provides tools that allow one to see how many people have visited a Wikipedia article during a given time period. Such have been used for tools that for instance display the most popular articles of the day.
Wikipedia pageviews of certain types of articles
correlate with changes in stock market prices,
box office success of movies,
spread of disease
among other applications of
datamining. Since
directly influence what is popular on Wikipedia such statistics may provide a more unfiltered and real-time view into what people are searching for on the Web
and societal interests.
For instance they can be used to gain insights into public anxiety and information seeking after or during events
or for the identification of concepts with significant increase of interest from the public.
In 2015, a study conducted by the Association for the Advancement of Artificial Intelligence (AAAI) examined the influence of
Reddit posts on Wikipedia pageviews.
See also
Further reading
